Privacy Policy

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, device information, application usage data, information and IP addresses. We refer to this automatically-collected information as "Device Information."

Additionally, when you submit a form on the Site, we collect certain information provided by you, including:

• Identifiers. This includes your name, mailing address, email address, mobile and telephone phone number, IP address
• Account Login Data. Any data that is required to give you access to your specific account profile. Examples include your login ID/email address, screen name, password in unrecoverable form, and/or security question and answer
• Demographic Data. Any data that describes your demographic or behavioral characteristics. Examples include your date of birth, age range, geographic location (e.g., ZIP code)
• Transactional Information. When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and date and location of the transaction
• Characteristics of Protected Classifications under California or Federal Law. This includes your age and gender
• Sensitive Personal Information. This includes health information, medical conditions, nutrition, supplement intake, dietary preferences, weight and fitness-related goals/activities, and exercise habits and goals

We refer to the aforementioned forms of information as "Form Information."

Cookies and Tracking Technologies

We collect Device Information using the following technologies:

Google Analytics

We use Google Analytics, a web analysis service provided by Google, together with other analytics services, in order to better understand your use of the Site and how we can improve them. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other directly identifying information. We do not combine the information collected through the use of Google Analytics with your Personal Information. Although Google Analytics plants a persistent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google Analytics uses its cookie(s) and the information Google Analytics collects to track your online activities over time and across different websites when you use our Services, and other websites. Google's ability to use and share information collected by Google Analytics about your visits to the Services are governed by the Google Analytics Terms of Service and the Google Privacy Policy. Google may utilize the data collected to track and examine the use of the Site, to prepare reports on its activities, and share them with other Google services. To more fully understand how Google may use the data it collects through the Site, please review "How Google Uses Information From Sites or Apps That Use Our Services."

Managing Cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit our site and some services and functionalities may not work.

How We Use Your Personal Information

We use the Form Information that we collect generally to:

• Communicating with You. We use Personal Information (e.g., your contact information) to respond to your questions and comments when you communicate with us through links or pages on the Site, such as the "Contact Us" feature, and to send you administrative information.
• Processing Your Transactions. When you make a payment on our Site, we may collect payment and billing information to process your transaction. We utilize third party payment providers to assist us in processing transactions.
• Administering the Site. We use your Personal Information to administer the Site and carry out any other business activities.
• Abandoned Cart. We use technologies to help keep track of the items you put into your cart, including when you have abandoned your cart, and use this information to determine when to send a cart reminder via SMS or other channels.
• Providing You with Personalized Recommendations. If you choose to complete assessments/quizzes on the Site, we will use information that you provide to send you personalized product recommendations and other information that we believe may be of interest to you.
• Performing Analyses. We use your Personal Information to perform business analyses or for other purposes designed to improve the quality of our business and the Site.
• Email Newsletters, Text Campaigns, and Promotions. If you've requested marketing communications, we will use your Personal Information, including your contact information, to send you our newsletters, exclusive offers, promotions, and loyalty rewards program updates if applicable, and product news through email and text messages.

We use the Device Information that we collect to help us to improve and optimize our Site.

Sharing Your Personal Information

We disclose your Personal Information to third parties to facilitate the use of your Personal Information, as outlined above. For instance, we utilize Stripe to process payments made through our platform—this includes handling payment transactions and related financial information in a secure manner. You can find more details regarding Stripe's handling of your Personal Information here: Stripe Privacy Policy.

We may disclose Personal Information that we collect (or you provide) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of OptiGenix's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by OptiGenix about our Site users is among the assets transferred.

Furthermore, we share your Personal Information with employees, contractors, service providers, and other parties essential for supporting the Site and our business operations.

Data Security and Retention

We seek to use commercially reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the "Contact Us" section below.

We will only retain your information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Third-Party Links & Cookies

Our Site may contain links to other websites or may be linked from other websites or social media platforms. We may also partner with third parties that may use technologies such as cookies, widgets, and links to gather information about users on our Site. We do not have control over third party websites or social media platforms, and any third party website's privacy practices are not governed by this Policy. Any time you leave our Site to a third party website or social media platform or interact with a third party link or other technology, you should exercise caution and review the privacy statement applicable to such websites to learn more.

Children Under the Age of 16

We do not knowingly collect Personal Information from children under the age of sixteen (16) without authorization by a holder of parental responsibility. If you believe we might have any information from or about a child under 16, please contact us at [email protected].

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Data Access Rights

To the extent applicable law provides you with the right to review, correct, update, or delete Personal Information that you previously have provided to us, please contact us using our contact information below should you wish to do so. We will respond to your request consistent with applicable law.

Right to Opt-Out of Marketing Communications

Your provision of personal information through any of our forms on the Site constitutes your affirmative consent that we may contact you by email and/or text communication to provide you with information and notices relating to our products or services. If you do not wish to have your email address/contact information used by us to promote our own or third parties' products or services, you can opt-out by sending us an email stating your request to [email protected].

You may opt out from receiving text communications, like SMS. If you no longer want to receive marketing related texts, you may opt out by replying "STOP" to any message you may receive from OptiGenix.

Changes

We reserve the right to make any changes, modifications, additions, or deletions to this Policy at any time. If we make material changes to privacy practices, we will notify you by email or through a notice on this page. We encourage you to check this page regularly for updates.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below: